Responding to emergencies as a firefighter in a variety of uncertain situations and diverse neighborhoods taught Rob La Eace a lot about how people should be treated, not only during a crisis, but also in every- day problems.
Today, these same skills are an asset to those who work with this San Francisco native in his career as a broker associate with Paragon Real Estate Group. The tools he puts to work as a fire-fighter are what makes the difference to the clients La Eace works with as an agent.
While it may help that La Eace is the type of guy with a warm smile and a friendly attitude, his professionalism, organization and drive to succeed are what make him stand out in his career. Working in his seventh year in the industry, La Eace is in touch with his clients’ needs and with the city—putting a local’s perspective to work.

