Responding to emergencies as a firefighter in a variety of uncertain situations and diverse neighborhoods taught Rob La Eace a lot about how people should be treated, not only during a crisis, but also in every- day problems.


Today, these same skills are an asset to those who work with this San Francisco native in his career as a broker associate with Paragon Real Estate Group. The tools he puts to work as a fire-fighter are what makes the difference to the clients La Eace works with as an agent.


While it may help that La Eace is the type of guy with a warm smile and a friendly attitude, his professionalism, organization and drive to succeed are what make him stand out in his career. Working in his seventh year in the industry, La Eace is in touch with his clients’ needs and with the city—putting a local’s perspective to work.

Coast to Coast

[February 2012]


I was reminded of the 49ers game against the now Superbowl winner, Giants, the other day. One of my pals recently compared and contrasted West Coast and East Coast offensive styles; my mind slowly drifted from football to real estate. I began to ponder the differences between how things are done here in San Francisco versus the Big Apple. I had some vague recollections from a few alcohol-enhanced industry networking events, of conversations I’d had with East Coast agents, but I needed to get the facts right. So, I got on the horn and called a few guys to get the scoop.

[READ MORE]



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Optimism, Optimism, Where Art Thou? | September 2011 Issue


The Spanish Dream | September 2011 Issue


The Monkeys in The Middle | July/August 2011 Issue


Practice Makes Purpose | June 2011 Issue


The Cup Runneth Over | May 2011 Issue


Think Big | April 2011 Issue


No Parking, No Deal | March 2011 Issue


Not Yet Plugged In | February 2011 Issue


Cloudy With A Chance Of Curve Balls | January 2011 Issue


Just Say No? | November/December 2010 Issue


The Demise of Confidence | October 2010 Issue


Certainly Uncertain | September 2010 Issue


Old Dogs and New Tricks | July/August 2010 Issue


Downforce | June 2010 Issue


Quaking in His Boots | May 2010 Issue


The Three Dwarfs | April 2010 Issue


Should I Stay or Should I Go? | March 2010 Issue

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